More profit from the business you already have.

I analyse your business the way an owner would: your numbers, your costs, your competitors and what your guests experience. Within four weeks you know where profit is leaking and have a clear plan to fix it.

You speak directly with Richard+31 6 2456 9126

Richard has worked with

Three outcomes, one goal: more profit.

  • More profitable

    Sharper pricing, smarter purchasing and guests who come back.

  • More efficient

    Lower costs, less waste and fewer hours lost.

  • Future-proof

    Ready for growth, for AI and for a sale or succession.

From insight to results, in three steps

See the approach
  1. 12 to 4 weeks

    Better Insights

    Find the potential in your business.

  2. 2plan within 2 weeks

    Better Performance

    A concrete improvement plan.

  3. 3ongoing

    Better Results

    Execution with specialists, if you want it.

Better Results brings in specialists in

  • Operations & finance
  • Marketing
  • Sales
  • AI implementation
  • Exit preparation

What works better shows up in the numbers

All cases

Richard knows the travel trade inside out. He helped us rebuild after Covid and grow 4.5x in three years, with the insight and the network to make it happen.

Richard knows the travel trade inside out. He helped us rebuild after Covid and grow 4.5x in three years.

Kenny Dunn Founder and CEO, Eating Europe
Read the case

Richard looked at UP Events as a guest first and an owner second. Within weeks we knew where we were leaving profit on the table, and we had a plan to fix it. Direct, practical, and he truly understands the events business.

Richard looks at your business the way an owner does, and that makes all the difference.

Martijn Lentjes Founder, UP Events
Read the case

Advice from an owner, not an agency.

I built my own hospitality and events business, so I know staff, purchasing, seasons and margin from the inside. That's why I look at your numbers the way you do: as an owner.

Richard van Herk Founder, I Make Business Better
  • Numbers, guests and market in one analysis
  • Fixed steps, and you decide after each one
  • One person who keeps the overview
Read my story
Richard van Herk, founder of I Make Business Better

Shall we meet?

Thirty minutes, no obligation. Afterwards you know where your business can earn more.

Making your business better. That's what I stand for.

Book an intro call